NetBaseQuid is a company that focuses on providing insights to brands and companies by using big data from digital media. It has a consumer insights tool called ‘Insider’. The Insider enables brands to analyze their social presence by collecting data on thousands of key influencers and avid fans (called Superfans) through Facebook, Twitter, etc., to see what they are sharing on their feeds if they’re recommending it to others, and how popular the brand is. Below are types of trends in consumer insights companies or brands should pay the closest attention to meet their specific business goals.
- Trends of competitors
By studying the consumer insights of your competitor consumers, you can see what they are doing well, along with their posts and tweets. Since their posts are visible to everyone on social media, it makes it easy for you to spy on them using this tool. You can use this information in several ways; learn from successful strategies (and avoid unsuccessful ones), monitor how many people like them, what type of content they’re sharing, etc. This helps in meeting specific business goals by utilizing information that you’ve gathered.
- Trends of audiences
This type of trend determines your audience’s demographic details and interests, which is useful in meeting specific goals. You can see how many are tweeting about this product or event, their age range, what interests them the most, etc., to meet goals such as increasing sales by reaching out to more people interested in the product/event. For example, an online jewellery shop might want to know the age group showing interest in bracelets for girls under ten years old so they can market specifically towards this section of customers.
- Trends of influencers
By studying the insights given by influencers, you’ll be able to find out how popular they are, what type of content they are sharing, etc., which can be used to meet specific goals. For example, you might want to see how many influencers are recommending your product/brand by studying their posts and tweets.
Insights companies should look for trends that help meet business objectives, such as increasing sales or looking out for potential problems that may affect a company’s long-term success. The tools provide information on rivals, audiences, and top influencers’ adoption rates to help gain further insights into your business problems.
- Trends about brand awareness
To get more customers into buying your products or service, you need to increase your brand awareness. This is done through social listening, that is, by analyzing the buzz around the web through online conversations. By monitoring those mentions through NetBaseQuid’s Insiders, you can see the size of your audience, where your customers are talking about you, and how well they understand your products/services.
- Trends about customer support or other topics related to marketing
By monitoring what people are saying about you on social media, it becomes possible to easily detect any problems arising with products/services that may need immediate attention. You can also get ideas for new campaigns by gathering insights into topics that customers care deeply about. This allows companies to test the right message at the right time for maximum impact to meet goals such as increasing sales by drawing attention to their brand.
According to a survey done by Forbes, 80% of B2C marketers said online reviews influenced their purchase decisions. Online reviews are a great source of information about the quality and service of businesses, which means that companies have to stay on top of what people are saying. This is why reputation management has become such an important aspect of online marketing; if you don’t manage your reputation well, there’s a good chance that you’ll lose customers and business opportunities in the long run.
The consumer insights that are most valuable for brand awareness and company growth include data about what customers like, why they like it, and what they want to see more of. This can be used to ensure brand loyalty by meeting customers’ demands; for example, you might want to know why people are buying your products/service to create more targeted advertising campaigns or provide better support services.
